We celebrate using hyperfemininity to get what we want - and what we fucking deserve. Our army of bimbo sugar babies, glamorous trophy wives, and villainous vixens are breaking norms of femme sexual expression. If men are to objectify women by turning them into status symbols or a luxury product, then it is only right that the Namilia woman views him as merely a means to an end, a human bank account for her own ascension. For our deadly it-girls, being hot is a full-time job. May the man rest in peace and his money live long and prosperously."

This is how Namilia describes their SS24 collection, “In Loving Memory of My Sugar Daddy.” We went backstage for i-D and filmed a few snippets of the show preparations during Berlin Fashion Week.