Founded by Rosa Marga Dahl during her fashion design studies, SF1OG is co-directed with Jacob Langemeyer, who manages the label. The name "SF1OG" stands for "Seitenflügel 1. Obergeschoss," the German term for "side wing first floor," reflecting the humble beginnings in Rosa's one-room flat.

Since its debut in the Autumn/Winter 2022 show, SF1OG has been a leader in promoting sustainability, gender inclusivity, and craftsmanship in the German fashion industry.

We went backstage during the SS24 show prep to see how everything came together.

Video Edit: Cansu Kuscu