Berlin-based label SF1OG is known for its storytelling and its talent for drawing from the past to craft impactful, present-day looks. For AW24, the brand embraced nostalgia, reflecting on the carefree spirit of youth that has fueled the resurgence of 2000s fashion in recent seasons.
The collection was showcased in the gym hall of a run-down school in Berlin Wedding, where echoes of schoolyard laughter seemed to linger in the air - a setting that perfectly complemented the collection's youthful spirit.
SF1OG's signature sentimental elements took on a fresh twist, paired with 2000s staples like baggy jeans, pleated skirts, ties, unevenly striped shirts, and standout pieces from its collaboration with Eastpak. In a departure from its usual Victorian style, the brand used vintage fabrics, repurposing linen from the 18th and 19th centuries, showcasing an impressive commitment to craftsmanship.
The show’s presentation was equally memorable: models ended their walks by sitting on school benches placed in the center of the hall, joined by real students - one of whom even walked in the show. Rock sounds filled the room, evoking flashes of teenage rebellion from the 2010s.
